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Provide producers and consumers a more complete, science-based understanding of our food systems.

Background

Agricultural producers and allied industry members are often well acquainted with their segments of the industry, but may lack a complete picture of our nation’s diverse food supply chain. Likewise, consumers and advocacy groups often have incomplete views of food systems and the many food choices consumers face.

Our goal is to provide producers and consumers with science-based information that will give them a more accurate and complete picture of our nation’s food systems. This involves the vast array of food production systems, regardless of size, method, or intent. Ultimately, we want consumers to make informed decisions about the food they buy and its contribution to a healthy diet. And we want producers to understand and appreciate consumer demands for safety, sustainability, and quality.

Who We’ll Engage

We will engage agricultural producers, the agricultural businesses that serve them, consumers, environmental and other advocacy groups, and government and regulatory agencies. We will also engage youth with consumer-oriented programs.

Intended Outcomes

As a result of our efforts, producers and consumers will have access to comprehensive, science-based information about our nation’s diverse food production and distribution systems. This information will help them understand and consider the consequences that public policies and personal choices (and their alternatives) have on our food system.
Consequently, producer-leaders will develop the knowledge and skills they need to better understand and respond to the concerns of the public and decision makers, and to effectively communicate with those groups about modern food production practices and the U.S. food supply. Consumers and advocacy groups will better understand the nation’s diverse food production and distribution practices, agricultural regulation, and public policy’s effects on food production and distribution.

Action Objectives

  1. Assess our current educational resources.
  2. Identify and develop additional educational programs and resources to address unmet and/or emerging needs.
  3. Deliver materials and programs that foster a public conversation about our food systems among consumers, producers, environmentalists, and other advocacy groups.

Success Indicators

  • Program participants representing producers, allied industry groups, consumers, and advocacy groups will be more knowledgeable of our diverse food production and distribution systems.
  • Producer-leaders, consumers, youth, and advocacy groups will better understand food systems and production practices and the impact of policy decisions on consumers and producers.

Check this site regularly to check our progress.